TL;DR
37x lets you spin up a fully populated affiliate marketplace in one easy step. You provide a few key details (project name, vertical or custom idea, country, language, category-tree size), and our system automatically:
Generates your category tree
Enriches each category with descriptions and product keywords
Creates and saves your store
Sources and populates products into each category using product keywords from step 2.
After generation, you can review, customize, and launch your site in minutes.
1. Getting Started: Your Inputs
When you kick off a new marketplace generation process in 37x, you’ll fill out the following fields:
Field | Required? | What it does |
Project name | Yes | A label for your marketplace. You can rename later. Tip: append a version number (e.g. “CoffeeGear v2”) if you plan multiple runs. |
Vertical | Required (unless using Custom Idea) | A broad category (e.g. “Home & Garden”, “Gaming”, “Fitness”). Skip if you have a niche in mind, use Custom Idea instead. |
Custom Idea | Required (if no Vertical) | Your own niche description (e.g. “artisan vegan chocolate”). Overrides Vertical. |
Country | Yes | The market locale for product selection. Currently locked to UK (coming soon: USA, Canada, FR, DE, etc.). |
Language | Yes | The language of your site. Currently English only. Aim to match this to your Country selected above. |
Category Tree Size | Yes | Controls how many top-level and sub-categories we generate. Larger trees = more products but longer generation times. Defaults to “Medium” (≈ 500–2000 products). |
Hard-coded Category Tree | Optional | Paste your own JSON category structure to override automatic generation. For the exact format please see our article on hard coded category trees for an example json structure. |
Context | Optional | Extra guidance for our AI (keywords, themes, focus areas). |
Persona | Optional | Describes your target audience to tailor category names, products, and copy. |
Negative Keywords | Optional | Comma-separated terms to exclude (e.g. “dress, gown, tshirt etc..” if you don’t want clothing products). |
Clickref | Internal only | Used by 37x for tracking/testing, as a user please ignore and leave blank. |
2. Four-Step Generation Process
Once you click “Generate,” here’s what happens under the hood:
Generate Category Tree
If you haven’t provided a hard-coded tree, our AI drafts a hierarchical category structure based on your Vertical or Custom Idea, plus any Context & Persona details.
Enrich Categories
Each category gets a unique description and a set of targeted keywords.
Those keywords become search queries for product sourcing in step 4.
Create Store Object
We bundle the category tree and enriched metadata into your new “Store” record.
Your store now appears in the 37x dashboard, ready for management.
Source & Populate Products
For every category, we search affiliate networks and suppliers using your category keywords.
Matching products are added to your store automatically, while filtering out products with titles that include any negative keywords provided.
This runs in the background and can take from a few minutes (small trees) up to an hour or two (large trees).
Troubleshooting:
When reviewing your categories after site generation, If a category comes up empty, simply re-run the “Fetch Products” action on that category. You can run many fetch product requests in parallel.
If failures persist, revisit and refine your keywords. As we onboard new affiliate networks and suppliers our hit rate will improve further.
3. Post-Generation Checklist
Once generation is complete, follow these steps to polish and launch:
Review Content
Browse categories, descriptions, and product selections.
Tweak categories, copy, descriptions, keywords or delete unwanted products.
Branding & SEO
Upload your logo and favicon.
Set your site title, meta description, and hero image.
Appearance
Choose a theme (colors, fonts).
Optionally add custom CSS or code.
Product Enrichment
Enhance individual product data with extra images, specs, or AI-spun descriptions. Useful to help the marketplace rank on Google.
Supplier Settings (coming soon)
Control which affiliate networks or suppliers to include for consistency and quality.
Analytics & Scripts
Add Google Analytics, Search Console, or other tracking via the Custom Code section.
Preview & Launch
View on your unique my37x.com preview URL.
When ready, connect your own domain (or subdomain) and update DNS.
Traffic & Growth
Drive visitors via ads, social channels, or long-form content.
Optionally link back to your main site in nav or footer.
Monitor & Iterate
Regularly check performance metrics in the dashboard.
Spin up a new version any time by re-running generation with refined context or negative keywords.
Future Payouts
Soon you’ll be able to receive affiliate commissions directly through the 37x dashboard.
4. Domain Strategy Tips
Subdomains vs. New Domains
If you already have domain authority, a subdomain (e.g. gear.example.com) helps search engines index faster.
For entirely new brands, a fresh domain avoids brand confusion.
SSL & DNS
37x provisions SSL automatically. Just point your A/CNAME record to our servers. Exact records required will be shown in the site settings domain configuration management section of the dashboard.
SEO Best Practices
Align your domain and keywords with your vertical or niche.
Domain Name Publication Policy
To maintain a high quality network of marketplace sites transparently with our partners and suppliers, all custom domain names provided to our service are vetted before going live. Please review our domain names policy for more details.
With these steps and tips, you’ll have a fully functional, branded affiliate marketplace in no time. Happy generating!