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How does 37x Site Generation Work?

Updated over 3 weeks ago

TL;DR
37x lets you spin up a fully populated affiliate marketplace in a few minutes. You provide a few key details (project name, what you want to sell and where you want to sell), and our system automatically:

  1. Generates your category tree

  2. Enriches each category with descriptions and product keywords

  3. Creates and saves your store

  4. Sources and populates products into each category using product keywords from step 2.

    After generation, you can review, customize, and launch your site in minutes.


1. Getting Started: Your Inputs

To begin generating your marketplace, we ask just two simple questions:

Field

Required?

What it does

What to sell

Yes

A free‑form text box where you describe your niche, verticals, product types, personas, keywords and any additional context that you might have.

Where to sell

Yes

Select a single country for your market locale (e.g., United Kingdom, United States). Currency and language will be set for the selected country and our system will source products and suppliers for this country.

Tips for refining your inputs:

  1. Add verticals, product types, and relevant keywords to make your prompt more detailed and ensure a more tailored site.

  2. You can suggest categories and keywords; our system uses these to source products.

  3. If you end up with the wrong products, it may be due to generic or abstract keywords at the sub‑category level:

    • Try more specific prompts and regenerate your site.

    • Or edit your categories: delete problematic keywords or products and refetch, though for larger sites rerunning with a better prompt is often faster.

  4. Beware of over‑specifying keywords; think about what you would actually type into a search. It’s part science, part art.

Once you’ve entered your two inputs, click Generate to create your marketplace.

Please note a marketplace can only be set to a single country and can not be changed after a marketplace has been generated. One marketplace = one country. Tip: You can generate multiple marketplaces, one for each country, and connect them to a subdomain or different top level domains.

2. Four-Step Generation Process

Once you click “Generate,” here’s what happens under the hood:

  1. Generate Category Tree

    • Our AI drafts a hierarchical category structure based on your the context and ideas you provided.

  2. Enrich Categories

    • Each category gets a unique description and a set of targeted keywords.

    • Those keywords become search queries for product sourcing in step 4.

  3. Create Store

    • We bundle the category tree and enriched metadata into a new “Store”.

    • Your store now appears in the 37x dashboard, ready for management.

  4. Source & Populate Products

    • For every category, we search affiliate networks and suppliers using your category keywords.

    • Matching products are added to your store automatically, while filtering out products with titles that include any negative keywords provided.

    • This runs in the background and can take from a few minutes (small sites) up to an hour or two (large sites).

    • The more keywords you have for a given category, generally speaking our system will be able to find more products for your marketplace.

Troubleshooting:
When reviewing your categories after site generation, If a category comes up empty, simply re-run the “Fetch Products” action on that category. You can run many fetch product requests in parallel.

If failures persist, revisit and refine your category keywords. As we onboard new affiliate networks and suppliers our hit rate on sourcing products will improve further.


3. Post-Generation Checklist

Once generation is complete, follow these steps to polish and launch:

  1. Review Content

    • Browse categories, descriptions, and product selections.

    • Tweak categories, copy, descriptions, keywords or delete unwanted products.

  2. Branding & SEO

    • Upload your logo and favicon.

    • Set your site title, meta description, and hero image.

  3. Appearance

    • Choose a theme (colors, fonts).

    • Optionally add custom CSS or code.

  4. Product Enrichment

    • Enhance individual product data with extra images, specs, or AI-spun descriptions. Useful to help the marketplace rank on Google.

  5. Supplier Settings (coming soon)

    • Control which affiliate networks or suppliers to include for consistency and quality.

  6. Analytics & Scripts

    • Add Google Analytics, Search Console, or other tracking via the Custom Code section.

  7. Preview & Launch

    • View on your unique my37x.com preview URL.

    • When ready, connect your own domain (or subdomain) and update DNS.

  8. Traffic & Growth

    • Drive visitors via ads, social channels, or long-form content.

    • Optionally link back to your main site in nav or footer.

  9. Monitor & Iterate

    • Regularly check performance metrics in the dashboard.

    • Spin up a new version any time by re-running generation with refined context or negative keywords.

  10. Future Payouts

    • Soon you’ll be able to receive affiliate commissions directly through the 37x dashboard.


4. Domain Strategy Tips

  • Subdomains vs. New Domains

    • If you already have domain authority, a subdomain (e.g. gear.example.com) helps search engines index faster.

    • For entirely new brands, a fresh domain avoids brand confusion.

    • Steer clear of trademarks in your domain names.

  • SSL & DNS

    • 37x provisions SSL automatically. Just point your A/CNAME record to our servers. Exact records required will be shown in the site settings domain configuration management section of the dashboard.

  • SEO Best Practices

    • Align your domain and keywords with your vertical or niche.

  • Domain Name Publication Policy


With these steps and tips, you’ll have a fully functional, branded affiliate marketplace in no time. Happy generating!

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