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Domain Publication Policy

Custom domains are automatically vetted for legal, brand-safety, and supplier compatibility risk assessment and manual review process.

Updated over a week ago

This policy outlines requirements and procedures for approving custom domains on our platform, ensuring all published site names are lawful, brand-safe, and compatible with our network of suppliers.
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We operate with full transparency alongside our merchant and supplier networks. By sharing anonymized domain risk classifications and content flags internally, we empower suppliers to participate confidently, while offering you access to a broad range of partner products and services.
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This transparent collaboration underpins our ability to maintain a diverse supplier ecosystem and ensures trust across all parties.
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1. Definitions

  • Domain Submission: A custom domain name provided by a user for publication.
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  • Risk Score (0–100): Numerical rating assessing potential issues, such as impersonation, profanity, hate speech, or references to illegal activities.
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  • Risk Band: Classification of Risk Score into Low, Medium, High, or Restricted.
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  • Adult Content Flag: Marker indicating domains suggesting erotic or pornographic material (evaluated separately).
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  • Supplier Compatibility: Verification that a domain’s content aligns with supplier policies and product offerings.
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2. Domain Eligibility Criteria

Note: Domains rated Medium Risk or higher will undergo manual review before publication.
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Low Risk (Score 0–20)

  • Indicators: Generic terms; no trademarks or problematic content.

  • Examples: sunnybeachshop.com, greenfarmproduce.co.uk

  • Outcome: Auto-approved; published immediately.

Medium Risk (Score 21–50)

  • Indicators: Mild profanity (e.g., “crap”); slight resemblance to another name without brand confusion.

  • Examples: crapgadgets.com, jon-lewis-books.com

  • Outcome: Manual review; may require user confirmation or adjustment.

High Risk (Score 51–75)

  • Indicators: Clear impersonation; references to drugs or weapons; hate speech; strong profanity.

  • Examples:

    • jonlewis.com (typo of “johnlewis.com”; same vertical; “John Lewis” configured as supplier; Clear Impersonation)

    • buyheroinnow.net (illegal drug reference)

    • fascistforever.org (hate speech)

    • stupidimmigrants.net (hate speech)

    • fuckwidgets.com (strong profanity)

  • Outcome: Manual review; may be blocked or require a new domain.

Restricted (Score 76–100)

Domains requiring special oversight, divided into subcategories:

a. Trademark

  • Indicators: Use of a trademarked term, regardless of vertical or context.

  • Examples: yazoo-drinks.co

  • Outcome: Manual review and legal sign-off required.

b. Hate Speech

  • Indicators: Explicit or extremist hate content (e.g., references to Hitler, KKK, racial slurs, neo‑Nazi slogans).

  • Examples: hitlerfanclub.com, fascistforever.org

  • Outcome: Manual review and legal sign-off required.

c. Adult Content

  • Indicators: Any suggestion of erotic or pornographic material.

  • Examples: hotadultfun.xxx, nakedcelebsgallery.com

  • Outcome: Auto-approved only with adult-approved suppliers; may limit supplier pool, and product sourcing options.

3. Review Process Overview

  1. Submission & Context Capture: Triggered when a user enters their domain in site settings and clicks Publish; records domain plus user details (country, category, suppliers).
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  2. Automated Risk Assessment: AI assigns Risk Score, Risk Band, Issue Tags (Profanity, Drugs, Impersonation).
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  3. Trademark Class Validation: Check against trademark registries; any match flags domain for manual review.
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  4. Category-Specific Stop-Words: Suppress trademarked or high-risk terms in site content/search; log for audit.
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  5. Manual Review & Enforcement: Our policy enforcement team make final decisions based on Sections 2 criteria.
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4. Supplier Compliance

All domain classifications are managed automatically. Suppliers may opt out of partnerships with any site through their existing affiliate program criteria; no proactive notifications are sent.
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5. Appeals and Remediation

If your chosen domain is blocked or flagged, you can:

  • Select a different domain: Choose an alternative name.

  • Request manual review: Our system errs on the side of caution and may flag acceptable domains.

  • Submit documentation: Provide trademark ownership proof or supplier permissions for override.
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6. Circumvention and Enforcement

We reserve the right to take down any site that does not meet our publication criteria at any time. Attempts to bypass these policies, such as changing verticals or suppliers post-approval to impersonate a brand, or repeatedly altering submissions to dodge checks, will result in site removal and possible account blocking.
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For most marketplace owners, there should be nothing to worry about. If you have questions, please use live chat or email [email protected].

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