Effective Date: June 3, 2025
1. Purpose
To define how 37x.com (“37x,” “we,” “our,” or “us”) processes and responds to takedown notices and counter-notices under applicable laws (e.g., UK/EU e-Commerce Directive, DMCA principles, etc.) for content hosted or linked on our affiliate-marketing domains.
2. Scope
Applies to any request to remove or disable access to:
Product listings (titles, descriptions, images) on 37x marketplace sites.
User-generated content (reviews, comments) on 37x domains.
Affiliate links pointing to offsite retailer pages when those links lead to infringing or illegal content.
Does not cover domain disputes or pure trademark claims (addressed separately in the Trademark Policy) or counterfeit prevention (addressed in the Counterfeit Goods Policy).
3. Definitions
Claimant: The party submitting a takedown notice, alleging infringement of IP rights (copyright, trademark, etc.).
Infringing Content: Any content or link on 37x that allegedly violates IP rights.
Counter-Notice: A response by the content owner disputing the takedown, asserting that the content is non-infringing.
4. Notice Requirements
A valid takedown notice must include:
Identification of the Infringed Work:
For copyright: Title of work, registration number if registered, and proof of ownership.
For trademark: Registration number, jurisdiction, and copy of registration.
Identification of the Alleged Infringing Content:
Exact URL(s) of the 37x page(s) or the affiliate link leading to the infringing material.
Screenshots or other evidence showing the infringing material is accessible via 37x.
Statement of Good Faith Belief:
Declaration that the Claimant believes, in good faith, that the content is infringing.
Signature & Contact Info:
Physical or electronic signature of the owner or authorized agent.
Full name, mailing address, telephone number, and email.
Accuracy Declaration:
Statement affirming that the information is accurate and that the Claimant is authorized to act on behalf of the owner.
Note: Incomplete or nonspecific notices may be returned or held until additional details are provided.
5. Submission Procedure
Email Address: [email protected]
Subject Line: “Takedown Request – [Type of IP (e.g., “Copyright” or “Trademark”) – Specific Identifier]”
Attachments: Provide all supporting documents (registration certificates, screenshots, sample URLs).
6. Review & Response Process
6.1. Administrative Review (Within 48 Hours)
Acknowledgment: We send an automated email confirming receipt within 48 hours.
Completeness Check: We verify receipt of all required elements (per Section 4).
If incomplete, we request missing information within 10 business days. Failure to comply may invalidate the request.
6.2. Substantive Assessment
Verification of Claim:
Confirm the Claimant’s ownership of the intellectual property.
Review the allegedly infringing content (listing, user post, or affiliate link).
Scope of Infringement:
If content clearly infringes (e.g., unauthorized use of copyrighted text or images), we will remove or disable it.
If the infringement is uncertain, we may request more evidence or place the content on hold pending further review.
Affiliate Verification:
If the notice pertains to an affiliate link, we verify whether the posting affiliate holds a valid license to the materials (e.g., permission to use copyrighted images).
6.3. Decision & Notification
If Infringement Confirmed:
Remove or disable access to the content within 10 business days of validating the claim.
Notify both the Claimant and the affiliate or content uploader of the removal.
If No Infringement Found:
Notify the Claimant in writing within 15 business days, explaining why we declined removal.
Inform the affiliate or content uploader that their content remains live.
7. Counter-Notice Procedure
7.1. Eligibility
An affiliate or content owner may submit a counter-notice if they believe:
The content was removed in error.
The content does not actually infringe.
7.2. Counter-Notice Requirements
Identification of Removed Content:
URL(s) or product IDs that were disabled.
Declaration Under Penalty of Perjury:
Statement that the counter-notifying party has a good faith belief the removal was a mistake.
Consent to Jurisdiction:
For UK/EU: Consent to courts of England & Wales (or an agreed venue).
For US Claimants: Consent to relevant U.S. District Court.
Signature & Contact Info:
Signature of the counter-notifier and their full contact details.
7.3. Handling Counter-Notices
Verify Formality (Within 5 Business Days):
Confirm completeness and legal sufficiency.
Notify Original Claimant (Within 3 Business Days):
Forward the counter-notice to the Claimant’s provided email.
Waiting Period:
If no legal action (e.g., court order) is initiated by the Claimant within 10 business days, restore the content.
If Legal Action Is Taken:
Keep the content disabled until the dispute resolves or the Claimant withdraws.
8. Expedited or Emergency Requests
Criteria: Consumer safety issues, ongoing infringement causing irreparable harm, or court orders requiring immediate action.
How to Request:
Email with subject line “Expedited Takedown Request” and a clear explanation of urgency.
Timeline:
Acknowledge within 24 hours; complete initial review within 3 business days.
9. Confidentiality & Data Protection
All takedown and counter-notice submissions are treated as confidential.
We comply with GDPR, the UK Data Protection Act 2018, and other applicable privacy laws.
Personal data is used solely to process the request and is not shared publicly except as legally required.
10. Appeals & Further Assistance
For Claimants: If you disagree with our decision, email [email protected] with “Appeal: [Case ID or URL].” We will re-evaluate within 15 business days.
For Affiliates/Content Owners: If you need guidance or wish to dispute a removal, contact your 37x account manager or email [email protected].
11. Policy Revisions
37x reserves the right to amend this policy. Major changes will be posted on our Help Center and communicated to affiliates. Continued use of 37x services after publication indicates acceptance.